Retargeting Done Right: Turning 432,000 Impressions into 351 Sales

We partnered with a business selling eco-friendly solar lamps to design a Facebook ad strategy that delivered real impact. The goal was simple: capture attention, drive traffic, and turn interested visitors into buyers. By using retargeting, audience testing, and a variety of ad formats, we made sure every ad dollar worked to increase sales.

Results Achieved

• Total Impressions: 432,053
• Sales Conversions: 351 conversions at a cost of $10.33 per conversion
• Website Purchases: 143 purchases at $12.61 per purchase
• Link Clicks: 1,771 link clicks at $0.49 per click
• Cost Efficiency: Campaigns optimized to maximize results while keeping ad spending lean and efficient.

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The Challenges

Before partnering with us, the brand faced some key challenges:

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• Limited Reach: The ads struggled to make an impact, with low visibility across target markets.
• High Cost Per Conversion: Reducing the cost per conversion without sacrificing quality and engagement was a primary goal.
• Inconsistent Engagement: The brand required steady and meaningful conversations that would translate into sales.

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The Approach Behind Our Success

We made sure to hit both old and new customers by balancing retargeting with broad audience testing. We kept making changes based on what the data told us, making sure that every dollar we spent got the best return possible.

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• Retargeting Success: We saw high conversion rates at low costs when we focused on people who already knew the brand. This showed that retargeting is a key sales driver. 
• Broad Audience Testing: Testing with bigger groups of people helped us reach new markets and gather the information that we needed to improve our approach going forward.
• Cost Efficiency: Each effort was carefully planned, and an eye was kept on getting the best results for the least amount of money.

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Key Campaigns

Each campaign was carefully planned to reach the right people at the right time with the right message. This ensured that it had the most effect possible and that results could be measured in every way.

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1. Retargeting Sales Campaign

   - Results: 351 conversions

   - Reach: 145,817 users

   - Impressions: 166,605

   - Cost Per Result: $10.33

   - Amount Spent: $3,612

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Summary: We went after people who had interacted with the company before but hadn't bought anything. With personalized texts sent to these users, we were able to get them back into the funnel and turn them into paying customers.

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2. New Sales Campaign

   - Results: 143 website purchases

   - Reach: 96,035 users

   - Impressions: 118,148

   - Cost Per Result: $12.61 per purchase

   - Amount Spent: $1,796.20

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Summary: We showed the brand to a new group of possible customers through broad crowd testing. The goal of this effort was to make the brand more well-known and turn new leads into sales.

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3. Traffic Campaign Testing

   - Results: 1,771 link clicks

   - Reach: 111,626 users

   - Impressions: 144,939

   - Cost Per Result: $0.49 per click

   - Amount Spent: $867.69

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Summary: Driving traffic to the website was a key objective, and this campaign delivered. With a cost per click of just $0.49, we efficiently drove a high number of visitors to the site.

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4. Broad Audience Sales Testing

   - Results: Minimal engagement

   - Reach: 1,347 users

   - Impressions: 2,361

   - Cost Per View Content: $28.17

   - Amount Spent: $28.17

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Summary: Even though it didn't lead to sales right away, this test effort taught us a lot about how different types of people interacted with our content. The things that were learned were used to make future efforts better.

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Client Feedback

“E-commerce Simplified turned our Amazon PPC campaigns around. We never thought our advertising could be so effective. Their careful budget management increased sales and returns. Their expertise in profitable ad spend growth has provided us a competitive edge!”

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Ready To Explode Your Amazon Sales?

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