Leading Boxing Apparel Brand Reaches $680K+ in Amazon Sales with Strategic PPC Campaigns

A leading boxing apparel brand, known for its high-quality boxing costumes and gear, partnered with Ecommerce Simplified to scale its Amazon sales. The brand sought to increase product visibility, drive conversions, and achieve a high return on their ad spend while expanding their market reach.

With our expert Amazon PPC management and data-driven strategies, the brand achieved $680,529.40 in Amazon sales in under two years, with an average order value of $88.90. The result was a sharp increase in total orders and continued brand dominance in a competitive market.

Results at a Glance

• Total Sales: $680,529.40
• Total Order Items: 7,655
• Units Ordered: 7,830
• Average Sales/Order Item: $88.90
• Campaign Period: January 2023 – September 2024

Shopify Store Revenue

The Challenge

Before contacting us, the brand faced several key challenges:

• Limited Visibility: While the brand had a solid reputation, they were struggling to get in front of new customers and grow their reach organically on Amazon.
• Suboptimal PPC Campaigns: Their existing Amazon ad campaigns were not producing the desired return, and they were struggling to balance ad spend with profitable growth.
• Inconsistent Conversions: Despite a strong product lineup, their Amazon store had inconsistent sales, with opportunities being lost due to unoptimized product listings and poor ad targeting.

How We Made It Happen

By focusing on high-converting keywords, tailored ad campaigns, and ongoing optimization, we delivered incredible results. Here’s what made the difference:

• Keyword Precision: A meticulous focus on boxing-specific and high-purchase-intent keywords.
• Bid Optimization: Continuous refinement of bidding strategies to maximize conversions without overspending.
• A/B Testing: Rigorous testing and tweaking of ad copy, landing pages, and product visuals, which helped us refine campaigns for maximum impact.
• Data-Driven Scaling: We used performance data to guide our budget reallocation and scaling efforts, ensuring the campaigns were always growing profitably:
• Dynamic Campaign Scaling: As some campaigns outperformed others, we shifted budget toward those yielding the highest returns.‍
• Seasonal Strategy: Capitalizing on key shopping periods boosted both visibility and sales, allowing us to capture large segments of new customers.

The Outcome

Explosive Sales Growth

• Total Sales: $680,529.40 in ordered product sales.
• Order Volume: 7,655 order items processed and 7,830 units sold during the campaign period.
• Average Sales per Order: A healthy average order value (AOV) of $88.90, which helped maximize the return on ad spend.

Improved Ad Efficiency

Through ongoing campaign refinements, the brand was able to optimize its ad budget and dramatically improve its advertising performance:

• Higher Conversion Rates: By enhancing product listings and targeting high-intent customers, conversion rates increased significantly, turning more ad clicks into sales.
• Optimized Return on Ad Spend (ROAS): The PPC campaigns maintained profitability, ensuring that every ad dollar spent was contributing to business growth.

Client Feedback

"Working with Ecommerce Simplified was a game-changer for us. Their Amazon PPC strategies helped us achieve over $680K in sales in less than two years. We’re reaching more customers than ever, and our products are consistently ranking at the top. Their attention to detail and commitment to driving growth has been key to our success."

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Ready to Scale Your Amazon Sales?

Ready to scale your brand to new heights? Book a FREE strategy session with Ecommerce Simplified today, and let’s transform your Amazon store into a revenue-generating machine.