Health Beverage Brand Hits $585K in Sales and 3.36X ROAS with Tailored Blueprint

An emerging health beverage brand specializing in beet juice was facing stagnating sales and inefficient ad spending across their Amazon and Shopify platforms. To overcome these challenges, they partnered with us, which resulted in over $585,000 in total sales, a 41% increase in Shopify conversions, and a 3.36X return on ad spend (ROAS) from Amazon PPC.

Results at a Glance

• Total Sales: $585,000+ across Amazon and Shopify
• Amazon Ad Efficiency: ROAS improved to 3.36X
• Cost Control: ACoS lowered to 20.01%
• Shopify Growth: 41% increase in conversion rate
• Traffic Increase: 8% rise in Shopify sessions
• Checkout Improvement: 58% average order value (AOV) increase

Ad spending and revenue

Amazon store revenue

Shopify store revenue

The Challenge

The brand faced several key challenges:

• Stagnant Revenue Growth: Despite a loyal customer base, sales were plateauing.
• Inefficient Amazon Ads: Their Amazon PPC campaigns were delivering a low ROAS, with high ad spend and an unsatisfactory ACOS.
• Low Shopify Conversions: The Shopify store was driving traffic but not converting visitors into customers effectively.

Our Tailored Blueprint

We developed and implemented a multi-channel strategy focusing on the following aspects:

1. Amazon PPC Optimization

Advanced Keyword Targeting: We conducted in-depth keyword research, restructuring their campaigns to focus on high- converting keywords and reduce wasteful spending.

Data-Driven Sponsored Ads: By deploying targeted sponsored product and brand ads, we maximized the brand’s exposure to shoppers ready to buy, improving ROAS to 3.36 and reducing ACOS to 20.01%.

Ongoing Testing: We continuously tested new ad creatives, targeting strategies, and bid optimizations to fine-tune results over time.

2. Shopify Conversion Optimization

• Store Revamp: We redesigned the Shopify store to be more visually appealing, faster, and easier to navigate, which significantly improved the shopping experience and boosted conversion rates by 41%.
• Upsell & Bundling Strategies: Implementing upsell offers and bundling discounts increased the average order value (AOV), which saw a 58% boost.
• Streamlined Checkout: We optimized the checkout process to reduce friction, leading to fewer abandoned carts and more completed purchases.

3. Holistic Marketing Approach

• Email Marketing Automation: We set up automated email sequences for abandoned carts, product recommendations, and seasonal promotions, leading to increased repeat purchases and customer retention.
• Social Proof & Reviews: We encouraged satisfied customers to leave product reviews on both Shopify and Amazon, leveraging the power of social proof to increase buyer confidence and drive more conversions.

The Outcome

Amazon PPC Success

With a fully optimized PPC strategy, the brand’s Amazon performance improved significantly:

• Sales: $306,012.22 in sales
• PPC Spend: $61,241.48 spent on Amazon ads
• ACoS: Reduced to 20.01%
• ROAS: Achieved an impressive 3.36X ROAS, making their ad spend highly profitable.

Shopify Performance Boost

On Shopify, the changes resulted in:

• Sales: $278,905.20 in Shopify sales between September 2023 and August 2024
• Conversion Rate: 41% improvement in the store’s conversion rate, rising to 3.99%
• Average Order Value (AOV): A 58% increase due to bundling and upselling strategies
• Increased Traffic: 8% rise in total online store sessions, bringing in more engaged and high-intent shoppers.

Client Feedback

"Team Ayan completely transformed our online sales. We went from struggling with ad spending to seeing over $300,000 in Amazon sales alone! Our Shopify store conversions improved dramatically, and our ad spend finally started producing real results."

Take Action Now & Skyrocket Your E-commerce Sales

The strategies we implemented led this health beverage brand to unprecedented success. Ready to see these kinds of results for your brand? Don’t wait — your competitors are already improving their performance. Book a FREE strategy session with Ecommerce Simplified today, and let us help you turn your ecommerce store into a sales powerhouse!