How E-commerce Simplified Achieved Over $109M in Amazon Sales for a Baby Products Brand with a 3.43X ROAS

A leading baby products brand specializing in eco-friendly and safe baby essentials, partnered with Ecommerce Simplified to take their Amazon PPC campaigns to the next level. The brand, already well- established, sought to maximize profitability and scale its business to new heights.

Through targeted Amazon PPC strategies, Ecommerce Simplified delivered over $109.65 million in sales, maintained a 3.43X Return on Ad Spend (ROAS), and optimized their Advertising Cost of Sale(ACOS) to 29.09% — all while managing an ad spend of $31.9 million.

The result? A significant surge in revenue positioned the brand as adominant player in the baby products category.

Results at a Glance

• Total Sales: $109,650,570.74 (Amazon PPC Sales)
• Ad Spend: $31,902,409.40
• ACOS: 29.09% (Optimized to Drive Profit)
• ROAS: 3.43X (High Return on Ad Spend)

Ad spending and revenue

The Challenge

Despite being a popular brand in the baby products market, the client faced several key challenges:

• Scaling Effectively: Although they had a solid presence, the brand needed help scaling their Amazon ad spend to significantly higher levels without sacrificing profitability.
• High Ad Spend: Managing and optimizing a substantial ad budget of over $31.9 million required precision, without wasting spend on underperforming campaigns.
• Maximizing ROAS: They needed to achieve a high ROAS while maintaining a competitive edge in a fiercely competitive market.
• ACoS Management: With rising ad costs, controlling ACoS and keeping it profitable was a critical concern for the brand.

The Strategy That Made It Happen

Precision-Driven PPC Optimization

By focusing on high-converting keywords and tailoring ad campaigns to each buyer segment, we not only increased sales but ensured a high level of profitability. Here’s what worked:

• Exact Match Targeting for high-conversion search terms.
• Product-Specific Ads for popular baby products, such as eco-friendly diapers, reusable baby food containers, and BPA-free baby bottles.
• Bid Adjustments that guaranteed the brand showed up in front of high-intent buyers, without overspending.

Refined Campaign Management

Our data-driven approach allowed us to monitor performance closely and scale up the most successful campaigns:

• Dynamic Scaling for high-performing keywords and products. 
• Audience Segmentation to appeal to eco-conscious parents and gift-buyers.‍
• Category Dominance by ensuring maximum visibility across all relevant search terms.

The Outcome We Achieved

Rapid Sales Growth and Revenue Boost

Our strategy resulted in phenomenal success:

• Sales Growth: Generated $109,650,570.74 in sales through Amazon PPC alone.
• Cost Management: Maintained an ACOS of 29.09%, ensuring profitability and efficiency of every advertising dollar spent. 
• Impressive ROAS: Achieved a 3.43X ROAS, making the PPC campaigns extremely lucrative.

Strategic Ad Spend

With an ad spend of over $31 million, we ensured every dollar was invested with precision:

• $109M in Sales: The brand realized a massive return on its ad spend, driving over $109 million in revenue directly attributed to the optimized PPC campaigns.‍
• Top-Tier Positioning: The brand quickly became one of the top contenders in the baby products niche, capitalizing on both branded and non-branded searches to boost sales exponentially.

Client Feedback

"E-commerce Simplified took our Amazon PPC campaigns to a level we didn’t know was possible. Our sales exceeded $100 million, and their careful management of our budget delivered exceptional returns. Their expertise in scaling our ad spend profitably has put us ahead of the competition!"

Ready To Explode Your Amazon Sales? Take Action NOW!

Want to see these kinds of results for your business? Don’t wait for your competitors to overtake you. Book a FREE strategy session with us today and find out how we can help you scale your ad spend profitably and dominate your category.