10 Signs Your Business Should Hire a Conversion Rate Optimization Agency

Website conversions have been tanking. The market has been packed with competition, so optimization isn’t a “nice to have” resource. If you’re going to scale your business to 6-7 figures, website optimization is a priority.

Unfortunately, many businesses attempt to improve their website’s performance in-house. Eventually, they realize it’s not as easy as it sounds. That’s why Conversion Rate Optimization (CRO) Agencies have been booming recently. 

But can a CRO Agency help your business?

Well, here are ten clear signs your business needs professional help to maximize its online revenue.

1. Your Website Traffic Is High, but Conversions Are Low

Driving significant traffic to your website is great, but if those visitors aren’t converting into leads or customers, you’re missing out on revenue. A CRO agency can analyze your traffic data and identify exactly where you’re losing potential customers. 

They’ll help turn that traffic into sales by implementing targeted strategies such as:

• Enhancing page speed
• Refining your site’s messaging 
• Improving call-to-action placements

They ensure that visitors are compelled to take desired actions, whether it’s making a purchase, filling out a form, or subscribing to your newsletter.

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2. You’re Experiencing a High Bounce Rate

If users are leaving your site after visiting only one page, it’s a sign of poor engagement or a disconnect between visitor expectations and your site’s offerings. High bounce rates can be caused by slow loading times, irrelevant content, or unappealing designs. Always be sure to keep up to date with trends, software updates, and audience research. The second your website adds additional friction, your leads will disappear faster than a magician’s rabbit.

CRO agencies will take care of all that maintenance for you. They’ll use optimization practices that boost user engagement and interaction within your site. Many times, you can find CRO experts who offer free audits so you can get an outside perspective on how to optimize your site for better conversions.

3. Your Sales Funnel Has Significant Drop-Offs

When potential customers are abandoning their journey at specific stages in your sales funnel, it’s a red flag. CRO experts can pinpoint where these drop-offs occur and implement solutions, such as streamlined checkout processes or optimized landing pages, to keep users moving toward conversion. For instance, they might analyze your shopping cart abandonment rate and introduce features like progress indicators, trust badges, or one-click checkouts to reassure customers and encourage them to complete their purchases.

4. You’re Not Sure What’s Causing Poor Performance

Sometimes, the root cause of poor website performance isn’t immediately apparent. A conversion rate optimization agency brings advanced tools and methodologies, such as heat mapping, session recording, and A/B testing, to uncover the hidden obstacles affecting your site’s success. These insights are crucial for developing a targeted optimization strategy. For example, heatmaps can show which parts of a page attract the most attention, while A/B testing allows you to compare different versions of a page to determine which performs better. This data-driven approach ensures that every change made to your site has a positive impact on conversions.

5. You Lack In-House Expertise in CRO

Conversion rate optimization requires a unique set of skills, including data analysis, user experience design, and psychological insights. If your team lacks these competencies, hiring an agency ensures access to conversion rate optimization experts who can deliver results without the need for extensive training. These agencies often have teams with diverse skill sets, including UX designers, data scientists, and marketing strategists, who work together to craft solutions tailored to your business needs.

6. Your Website Is Outdated or Difficult to Navigate

An outdated design or confusing navigation can frustrate users and drive them away. CRO agencies specialize in modernizing websites and implementing e-commerce conversion rate optimization techniques that improve both aesthetics and usability, ensuring a seamless user experience that encourages conversions. Whether it’s creating a more intuitive menu structure, optimizing for mobile users, or revamping the visual design, a CRO agency ensures that your website meets modern standards and keeps visitors engaged.

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7. Your Business Is Launching New Products or Campaigns

Launching a new product or marketing campaign is a critical time to ensure your website is optimized for success. A conversion rate optimization agency can create tailored landing pages, messaging, and calls-to-action that resonate with your target audience, maximizing the impact of your launch. For example, they can use audience segmentation to deliver personalized experiences, ensuring that each visitor sees content that aligns with their preferences and needs. This level of customization can significantly boost conversion rates during product launches or promotional campaigns.

8. You’ve Tried DIY CRO, but Results Are Minimal

If your in-house efforts at CRO, like running A/B tests or tweaking design elements, haven’t moved the needle, it’s time to call in the professionals. CRO agencies bring years of experience and proven CRO best practices to achieve meaningful results. They use a systematic approach, starting with an in-depth audit of your website and customer behavior. From there, they design and implement experiments, monitor results, and continuously refine strategies to drive sustained improvements.

9. Your Mobile Conversions Are Lagging Behind Desktop

Mobile traffic usually accounts for a significant portion of website visits, but mobile conversion rates aren’t as high as desktop. Most websites are optimized for desktops, but business owners don’t emphasize mobile design and functionality as much. 

A CRO agency will make sure mobile and desktop split the spotlight. They make your website a seamless experience across all devices, making your conversion rate shoot up. This might include creating responsive designs, simplifying navigation for smaller screens, and ensuring that all interactive elements are easily clickable. 

Don’t forget mobile use has been climbing up for years. Mobile conversions will become more valuable as time goes on.

10. You’re Facing Intense Competition in Your Industry

If your competitors are outperforming you online, it’s a sign that your website needs an edge. Partnering with a CRO agency allows you to leverage the expertise of conversion rate optimization companies that know how to outmaneuver the competition with cutting-edge strategies. From identifying unique selling points to optimizing pricing pages, a CRO agency can help you stand out in a crowded market and convert more visitors into loyal customers.

How to Find a Reliable CRO Agency

There are a few things to look for when choosing a CRO agency for your business.

1. Do they have a proven track record?

Many people create CRO agencies but have no experience. They’ve never gotten results for themselves or for any business. These CRO agencies take a “guess and check” approach. They try things that might work and hope it does. The problem is if their strategies don’t work, they could destroy your business.

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2. Handcrafted Strategies

A lot of CRO agencies try fitting a circle in a square hole. That doesn’t work. Every business, industry, and marketing strategy is different. You can’t expect one template or strategy to work with all businesses. Unfortunately, if you choose a low-quality agency, they probably don’t have the experience or knowledge to build a strategy from scratch for you. So, they’ll apply a one-size-fits-all approach to your business. Then you’ll realize months later that you have no results to brag about. The businesses with the most optimized conversions all use a tailored strategy. One that’s custom-built for your business, target audience, and industry.

3. Expert Team

Conversion rate optimization takes an array of different skills to get the best results. So, if a CRO agency has 1-4 team members, you’re probably better off looking somewhere else. If you want the best results, use an agency that has team members with specializations in every aspect of CRO (strategy, copywriting, graphic design, data analysis, etc.)

E-Commerce Simplified

E-Commerce Simplified is a CRO agency for Amazon and Shopify sellers. We’ve helped numerous ecom businesses get results like:

• Boosted sales by 33% in just 90 days (by turning traffic into profit at lightening speeds) 
• Generated a jaw-dropping $109M in Amazon sales for a baby products powerhouse
• Achieved a whopping 3.36X ROAS for a health beverage brand, making every ad dollar count.

We’re giving away free ‘Seller Audits’ to every e-commerce business owner who reads this blog post.Our e-commerce experts will dissect every part of your business (marketing, ads, website) and identify your bottlenecks.Then, you can optimize your business yourself (or partner with us) using the blueprint we’ve laid out for you.

Book a ‘Seller Audit’ here for free.

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